Fair and Lovely, the landmark fairness cream all started to barge into human’s skin to make its black pigments vanish. The legacy started by Fair and Lovely was taken forward by some other fairness creams. Everybody states that using this fairness cream one can loose black effect of their skins. How true the claim is, is the debatable issue.
Till now claims and creams were limited to women only. But some years before they started to exploit and target men’s world also. Himani and Nivea are one of those who have thought for men. But again how true the claims are???
India is home to almost more than 100 crore people. There are every skin color available possibly present on this earth. North Indians, specially J&K, Himachal Pradesh are people with quite fair skins. On the other hand, Southern people are the beholders of dark skin. So we can see that as you move from North to South, the skin color changes from fair to dark. Comsidering that 50% of the Southern people, who are supposed to be darker than any other region, start using these fairness creams, wouldn’t they get fair as North Indians??? If the claim proves correct, then no human being on this earth would remain BLACK or DARK SKINNED. Everybody will become fair. Logically speaking, is this possible???
Madhur Bandarkar has provided us the answer to above question though his movie “Traffic Signal”. There in his film is a boy from Tamil province who is very dark skinned. He spends almost all his money on fairness creams so that he gets fair as others. But finally gives the verdict that, “This will never work. I hve been using these various fairness creams since so long, but none has proved to be helpful in making me fair”. Forget about the movie, but just have a look around you and you will be able to see people who use fairness creams daily but have very negligible effect on their skin color. This in itself in the proof of how true the claims are.
Now the another issue I want to raise here is, these fairness cream companies always claim in their advertisement that their’s fairness cream is the No. 1 fairness cream in India, without giving you any statistics to support, and with false color changes taking place on model’s face. Recently, Advertising Standards Council of India (ASCI) has asked P&G the proof of being No. 1 which they (P&G) were claiming through their advertisement of OLAY. Since then, P&G have not aired the ad again.
Both the points stated above substantiate the thing how misleading the ads can be and no one can ever become fairer by using fairness creams. The color has been provided to you naturally and its very hard to alter it artificially. Only a small difference can be observed by the use of these creams.
Think and Act
JAGO GRAHAK JAGO……..